If you’ve ever found yourself scrolling through TikTok and suddenly adding a new perfume to your wishlist, you’re not alone. The #PerfumeTok community has exploded, turning once-under-the-radar scents into overnight sensations. From luxury designer fragrances to affordable dupes that smell just as divine, TikTok is influencing what’s on everyone’s vanity right now.
Here are 10 viral TikTok perfumes that are absolutely worth the hype.
Contents
1. Baccarat Rouge 540 by Maison Francis Kurkdjian
Why it went viral: This iconic scent is known for its hypnotic, sweet-amber aroma with notes of saffron, jasmine, and cedarwood. TikTokers call it “liquid gold” and swear it leaves a trail wherever you go.
Vibe: Elegant, mysterious, and unforgettable.
Dupes to try: Ariana Grande Cloud or Burberry Her.
2. Ariana Grande Cloud
Why it went viral: Fans discovered it smells remarkably similar to Baccarat Rouge 540 — at a fraction of the price. With a dreamy mix of lavender, coconut, and praline, it’s a cozy-sweet favorite for everyday wear.
Vibe: Soft, fluffy, and romantic.
Perfect for: Anyone who loves gourmand fragrances.
Where to buy: amazon.com
3. Sol de Janeiro Brazilian Crush Cheirosa 62
Why it went viral: The same scent behind the famous Bum Bum Cream — warm, beachy, and addictive with pistachio, salted caramel, and vanilla. TikTokers call it “vacation in a bottle.”
Vibe: Tropical, playful, sunshine-in-a-spray.
Pro tip: Layer it with the matching lotion for all-day scent power.
Where to buy: soldejaneiro.com
4. Glossier You
Why it went viral: It’s designed to smell like you — but better. Creamy, musky, and slightly peppery, this minimalist perfume adjusts to your body chemistry for a scent that’s truly personal.
Vibe: Clean, modern, effortlessly cool.
Why people love it: It’s subtle enough for every day yet still gets compliments.
Where to buy: glossier.com
5. Burberry Her Eau de Parfum
Why it went viral: The mix of berries, jasmine, and amber makes this perfume feel both youthful and sophisticated. It’s often compared to Baccarat Rouge 540, but with a fruitier twist.
Vibe: Chic, fruity, and flirty — very “it girl.”
Where to buy: burberry.com
6. Kayali Vanilla | 28
Why it went viral: This warm vanilla scent became a TikTok layering essential. It pairs beautifully with nearly any other perfume for a rich, sweet finish.
Vibe: Cozy, luxurious, and sensual.
Layer it with: Floral or spicy scents for a custom fragrance combo.
Where to buy: hudabeauty.com
7. Dior Hypnotic Poison
Why it went viral: The sultry mix of vanilla, almond, and jasmine gives serious main-character energy. TikTok beauty lovers call it “confidence in a bottle.”
Vibe: Dark, seductive, and timeless.
Best for: Date nights or whenever you want to turn heads.
Where to buy: dior.com
8. YSL Black Opium
Why it went viral: Coffee and vanilla? Say less. This cult favorite delivers a rich, sweet-yet-bold aroma that feels addictive.
Vibe: Glamorous nightlife meets cozy café.
Fun fact: It’s one of the most-mentioned fragrances on TikTok, ever.
Where to buy: yslbeautyus.com
9. Phlur Missing Person
Why it went viral: Everyone was obsessed with its “you but freshly showered” vibe. With notes of musk, bergamot, and orange blossom, it’s fresh, comforting, and surprisingly emotional.
Vibe: Clean, nostalgic, and intimate.
TikTok moment: Countless users cried after their first sniff — it’s that evocative.
Where to buy: phlur.com
10. Valentino Donna Born in Roma
Why it went viral: Pink pepper, jasmine, and vanilla bourbon combine for a flirty, modern scent that works day or night. The edgy-elegant bottle doesn’t hurt either.
Vibe: Feminine with attitude.
Perfect for: The fashion-forward perfume lover.
Where to buy: valentino-beauty.us
Final Spritz
TikTok has officially taken over the fragrance world, proving that good perfume doesn’t need a high price tag to make an impression. Whether you love warm vanillas, clean musks, or bold berry blends, these viral scents are worth the spritz.
So go ahead: test them out, layer them up, and see which one becomes your next signature scent.