The Rise Of The Barbiecore Trend

Barbiecore trend

Fashion trends come and go, but some stick around for longer than others. In the world of fashion, we’ve seen the rise and fall of the likes of leopard print and oversized jackets, but the latest trend to take the industry by storm is the Barbiecore trend.

For those unfamiliar with this term, it refers to a fashion trend that takes inspiration from Barbie, the iconic doll created by Mattel. In this blog post, we’ll explore what Barbiecore is, who started it, why it’s called that, and why it’s trending. We will also let you in on where to get the hottest Barbiecore items including makeup, dresses and the like.

What is Barbiecore?

Barbiecore is a fashion trend characterized by bold, bright colors, and dreamy, playful aesthetics. The trend takes inspiration from all things Barbie, from her iconic pink color to her all-American look. This trend is all about being bold and unapologetic, with clothes that make a statement and accessories that are nothing short of adorable.

Who started Barbiecore?

It’s difficult to pinpoint exactly who started the Barbiecore trend, given that the fashion industry is always evolving, and trends are constantly building on one another. But the main reason behind this trend seems to be Greta Gerwig’s Barbie, the much-awaited movie coming out this month. It features Margot Robbie as the lead character and Ryan Gosling as Ken, her counterpart.

So while the originator of Barbiecore is unclear, it’s safe to say that the trend owes its success to the influencer community. Fashion bloggers and social media influencers spotted the trend early on and began to incorporate it into their content.

Eventually, major fashion brands, such as Marc Jacobs and Versace, featured Barbie-inspired outfits in their collections. Barbiecore is now a legitimate trend, with a growing number of designers and retailers offering Barbiecore-inspired pieces.

Why is it called Barbiecore?

Barbiecore is named after Barbie, the iconic doll created by Mattel. Barbie was first introduced in 1959 and has been a beloved cultural icon ever since, representing the ideal American woman for generations. The name “Barbiecore” fits in well with the overall theme of the trend, which espouses everything Barbie is known for.

When it comes to the Barbiecore fashion trend, pink is the ultimate visual representation. Whether it’s a soft, dusty-rose shade or a bold, vibrant fuchsia tone, you’ll find this color adorning feminine silhouettes, matching sets, and plenty of accessories. Bedazzled embellishments and playful, flirty patterns complete the look.

Why is Barbiecore trending?

Barbiecore is taking the fashion industry by storm, and it’s easy to see why. The trend is all about having fun with your clothes and expressing yourself in bold, bright ways. With the world feeling like a bit of a grey zone lately, it makes sense that people are looking for bright and bold statements in the clothes they wear.

The trend is also gaining traction because it’s so accessible; People can embrace the fashion through using items like bold makeup and hair accessories. With the ubiquitous popularity of social media platforms like TikTok and Instagram, the trend is catching fire among Gen Z and beyond, with younger people looking to inject some of the vibrancy that was so central to the early 2000s back into their wardrobes.

How To Get The Barbiecore Look

The best way to get the Barbiecore look is to start with a few bright pink and bold pieces that make a statement. Think hot pinks, purples, blues – anything that makes you feel daring and brave when wearing it. You can then build on the look by adding in some jewelry, accessories and playful makeup looks. To really complete the Barbiecore aesthetic, opt for anything that is sparkly, glittery and fun.

Barbiecore Makeup and Accessories

One of the best ways to get the Barbiecore look is through makeup. In fact, NYX has a whole BarbieMovie Makeup Collection. Look for colorful eyeshadows in girly shades like baby pink, bubblegum blue, and lavender. You can also use a bit of glitter for extra sparkle.


Accessories are also key; adorn yourself with fun items such as star-shaped earrings, flower-shaped hair clips, and soothing pastel scrunchies. You can also opt for satin headbands with bold neon patterns. These items will help you to add a little more Barbiecore flavor to your look.

Barbiecore Dresses

One of the must-have items for anyone wanting to get the Barbiecore look is a dress.

barbiecore dress

Think little black dress, but in hot pink!  Cute, feminine silhouettes are all the rage in this trend. Short, bubble skirts with ruffled hemlines and puff sleeves are particularly popular as well as mini skirts paired with spaghetti straps or even strapless if you dare.


In terms of colors, think hot neon pinks or pastels like blush pink. Finish off the look with some shiny accessories like barrettes or chunky necklace and flashy boots or stiletto high heels.

Barbiecore Hair Color

If you really want to make a statement, opt for Barbie-inspired hair styles and colors. Think rainbow pastels and pink ombres that will help you stand out in a crowd. Temporary dyes, such as dyeing your hair pink with beet juice, are great for those who don’t want to commit to the look permanently. But if you’re brave enough to make a more permanent change, go for it!

Barbiecore Trend Conclusion

Barbiecore is a fun, fresh fashion trend that is taking the industry by storm. The trend takes inspiration from Barbie, the iconic doll created by Mattel and is all about embracing bold, bright colors and playful aesthetics. While it may not be everyone’s cup of tea, it’s a creative and expressive way for people who want to have fun with their fashion choices. As the world continues to change, it’s nice to have a trend like Barbiecore that offers a lighthearted and playful take on fashion, proving once again that fashion trends come and go – but personal style is timeless.

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